Brands and enterprises compete heavily for their shares of business over the Internet. For this, they have to generate leads or sales in sufficient numbers. In fact, conversion or lead generation should always be your first priority if you want to make a profit out of your website. It requires you to use several tactics to improve your site’s visibility, attract traffic and convert visitors into customers. All these things don’t come easily.
If you operate a WordPtess website, you need to understand the requirements of your targeted audience and how you can make them land on your site. A few lead generation strategies are pointed out below that will sharpen the potential of your WordPress site and help you to increase the conversion rate.
1. Optimize Your Site With The Latest Practices Of SEO
As most of the clicks on your site come from search engines, you need to optimize your site with the latest practices of SEO. By doing so, you increase the visibility of your site on Google and other search engines & help visitors to find your site.
There are several ways to optimize your site for improved rankings. In short, you can do the following:
- Update your site regularly with meaningful, user-centric and valuable content.
- Optimize your main keywords very well, so that your content appears in search results.
- Keep titles, headlines, meta description, etc. precise, simple and straightforward.
- Do blogging actively and so on.
Quality SEO done on your site helps search engines to find your site or its pages easily and include them in their search results, which provides business opportunities for you.
2. Make Your Site faster
Modern customers don’t like to wait for a long time to access websites. If your site takes more time to load, visitors will not hang around and leave quickly. You must know that slow websites have degraded rankings in search engines, high bounce rate and fewer chances of business.
To make your site fast, you should minimize the use of plugins, implement image optimization, compress file sizes and take all other steps that could help it load quickly on all devices.
3. Hassle free Checkout facility
E-commerce websites must have a shopping cart, options in payment methods, and easy checkout process to allow customers to complete transactions easily without facing any problem. If your website has unsecured and inconvenient checkout process, they face difficulties while placing orders on your site and leave immediately.
In order to tackle this issue and increase conversion rate, offer several payment options to your potential customers on your site. Make sure buyers don’t come across any problem while making transactions on your site.
4. Call To Action Button
Most of the site owners ignore the call to action buttons on their site. The main purpose of CTA buttons is to attract web customers on websites and motivate them to take actions such as make an inquiry about new products, download something, add products to their shopping cart and so on.
It helps you to convert window shoppers into purchasing customers and increase your sales. It should be simple, precise and compelling.
Note: Make sure, this option should be simple, precise and compelling.
5. Display Rating & Reviews
E-Commerce is all about the reputation you maintain as an E-commerce brand. A major aspect of this business is that there is no actual contact between seller and buyer before the delivery of the merchandise. When you provide a right product to your customer, the level of trust (between you and the customer) gets increased and they give a positive feedback on your site.
Reviews and ratings displayed on the site encourage most of the people to have an opinion about your products and make an instant decision. Don’t worry about negative feedbacks as they give you a chance to improve the quality of your products and increase sales.
6. Social Sharing
Different social sharing websites are the meeting point of people. Millions of people use it extensively on a daily basis. If you promote your site on social media channels, you may get a substantial amount of traffic to your site.
Therefore, add social media buttons to your site and allow visitors to share your content. Do SMO actively on your part to let your fan/followers know what is happening on your site. This will make your content go viral and give your site a bigger exposure.
7. Support Systems
Many times, visitors land on your site and leave immediately without taking any action (such as subscribing your post, placing orders, making a query.) It happens because of the lack of support system on your site.
You can do the following:
- Make sure your site has a FAQ page. It helps visitors to understand the basics of your business and find the solution of their general questions.
- Provide 24*7 support to customers over phone and email. It will help them to get their issues solved quickly and make them pleased. A pleased customer gives you several business opportunities and works as a brand ambassador for your company.
8. Make Your Site Simple And Mobile Responsive
Visitors will not browse your website if it is not user-friendly. You need to keep the design and layout of your site simple and appealing, so that users may easily find what your site is all about. It should also provide easy navigation for visitors.
Internet browsing through mobile devices is increasing sharply. Therefore, if your website is mobile-friendly, more and more people will be able to access it through their smartphones/tablets/windows phones.
9. Email Marketing
Email marketing is a new technique to reach out your audience/customers, communicate with them, introduce them your new products and other exciting offers, and encourage them to visit your web page for further action. Many surveys have revealed that email marketing helps marketers to increase ROI in an easy way.
So, launch email marketing campaigns and contact your customers directly with attractive & informative newsletters to more leads.
Most of the websites available on the Internet are vulnerable to security breaches. Hackers and bully elements make several attempts to hack your website and make use of its data to procure some financial benefits. When a website is hacked by hackers and customer’s data is misused, it’s very difficult for the owner of that website to convince customers to visit the site again when it is retrieved.
Therefore, you need to seek the help of Internet security experts to eliminate security loopholes on your site and allow visitors to visit your site without any fear. In general, you may use the latest software, a strong antivirus, a strong password (with 2 step verification), and take other steps to secure your site.
Lead generation is the ultimate goal of every website owner. They have to take a number of steps to make their site the first destination of customers (for products and services). The above-mentioned tips will enable you to improve the visibility and usability of your site and will give your more perks.
Brandon Graves is a professional web developer and his passion revolves around creating HTML to WorPress website for businesses. Instead of this, He is passionate for writing inspirational thoughts and share his in-depth knowledge with others.